Estella BENZ
Consultant marketing
Skin Match: waiting area - Your new revenue stream
Objectives: Leverage the time spent in your waiting area by promoting, recommending, and selling your range of cosmetics products in a personal way. Skin Match Technology offers a digital solution that offers ingredient-deep product analysis and 100% personalized recommendations, right there on your customer's mobile phone. Never let a customer leave your treatment without some additional cosmetics products from you to complete their daily routine.
Introduction: A 2018 study by Vitals determined patients wait for an average of 18 minutes and 13 seconds in the waiting area with nothing to do except read some magazines or spend time on their phones. The average length of an actual appointment is usually between 10-15 minutes and leaves little time for upselling non-medical products for an optimal skincare routine.
Materials / method: Provide your clients with a Tablet or a QR Code to use on their mobile phones to take a brief quiz about their skin needs, allergies, and sensitivities. Skin Match Technologies algorithm will provide them with a personal cosmetics skincare routine from your inventory that is analyzed and recommended based on each composition and the customer's individual needs.
Results: +30% more sales of cosmetics products
Conclusion: Offering your customers an interactive and personalized cosmetics product guide for their best skin care routine will increase your sales by 30%.
